How to Build Your Professional Brand in Three Steps

Updated: Sep 20, 2021

And How Storia Consulting Can Help You Get There

Your professional brand is your street cred in the world of work and the job search. But it can be hard to build your brand or figure out how to evolve the brand you have.

No matter where you are in your career, there are three key building blocks to establishing your professional brand in today’s job market.

Block 1: Resume

The Bird’s Eye:

Yes — it still matters — however, its role has changed. The resume is your introduction: your handshake into the hiring process.

The Lowdown:

Ah the resume: the long-used, often prematurely declared dead, compendium of our achievements, roles, and goals in (ideally) a single page.

Despite the forecasts of its demise, the resume still reigns strong in the kingdom of hiring — even if the first “eye” to see it is A.I. (artificial intelligence).

The resume, at its most powerful, tells your story effectively. It communicates your key accomplishments, speaks to why you are a good candidate for a particular job, and sets the tone for your interview.

How can you optimize your resume both from a technical lens for the initial computer review and with the human touch that’ll draw a hiring manager’s eye?


Block 2: LinkedIn

The Bird’s Eye:

LinkedIn is big. Like, millions of connections, mentors, hiring managers, and peers big. Effectively building your LinkedIn is the digital Ace of Spades in your job search.

The Lowdown:

LinkedIn can make or break your job search. With more than 660 million users, the platform is a hub for job seekers, hiring managers, and professionals from all walks of life.

Looking for a mentor? LinkedIn. Hoping to make a great first impression on your interviewer and go into your interview with an extra edge? LinkedIn again. Want to get to know your colleagues and connect with leaders in your organization to advance your career? You guessed it — LinkedIn.

Where the resume is your introduction, the LinkedIn provides the substance of who you are. But, it can be difficult to get started or know where to go.

That’s where we come in.

  • If you don’t have a LinkedIn profile, we will help you build it from the ground up with a clear strategy to achieve your goals and objectives.

  • If you have a LinkedIn profile, but are looking for that extra edge to take the next step in your career, find a new job, or evolve your brand from student to professional, we are committed to providing the review, edits, and consultation services to get your profile where you need it to be.

  • If you have a LinkedIn, but want to evolve your posting and content creation strategy, find new ways to connect with your network, or learn how to find jobs and show up in job searches, we provide 1:1 consultation services.


Block 3: Career Storytelling

The Bird’s Eye:

Your career is a story.

Telling it doesn’t have to be hard.

The Lowdown:

Last week, we talked about how every career is a story. Are you ready to tell yours? At its core, career storytelling explains the core of why you do what you do, the sum of your experiences, and the impact that you drive. (Stay tuned for a future blog just on the topic of career storytelling!)

What does that actually look like?

The Three Blocks of Storia Consulting

There you have it! These three building blocks are not only the building blocks for a successful professional brand, but also for Storia Consulting. Let us help you solve your professional branding challenges.


For more information:

> Follow Storia Consulting on LinkedIn > Subscribe to our Substack newsletter > Discover our offerings

Stay tuned for our next post on what building a website and telling a career story have in common.

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